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Blogging for Business Course Syllabus

Blogging for Business is a comprehensive e-learning course. Working online using our dedicated learning management system, you will learn how to become an effective business blogger.

At the end of the course, you can add an optional assignment credit for £49.00 if you’d like your blog appraised by one of our experienced tutors.

What’s Included?

  • 6 comprehensive study modules
  • 14 additional activities
  • 6 online tests
  • 1 self-assessment exercise
  • 2 information downloads
  • 2 screencast tutorials

Blogging for Business Course Modules

Module 1: About blogs

  • Benefits of blogging
  • Blogging as part of content marketing
  • Blogging and SEO
  • Lifestyle blogs

Module 2: Writing styles

Copywriting tricks of the trade

  • The importance of fonts
  • What is white space?
  • Letter ‘cases’
  • Text alignment
  • Structuring your copy
  • Tight copy
  • The ‘Paramedic Method’

Module 3: What to blog about

  • Blog topics and categories
  • Identifying blog topics from your own services
  • Other sources of blog topics
  • Plagiarism!

Module 4: Blogs and SEO

  • What are keywords?
  • Using keywords in your blogs
  • The importance of links
  • Anchor text
  • HTML coded headings

Module 5: Writing your blog

  • The ‘inverted pyramid’ style of writing
  • The importance of a good title or headline
  • Why you need a good opening paragraph
  • Organising your blog in a logical sequence
  • Why you should be generous with your knowledge
  • How much to write
  • Why a blog needs a conclusion

Module 6: Blog marketing

  • Social media
  • Online blog directories
  • Blog subscriptions and RSS feeds
  • Like-minded bloggers
  • Kindle sales
  • Blog awards

Don’t put off blogging any longer. Enrol today and find your blogging niche!