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Introduction to Copywriting course syllabus

The Introduction to Copywriting is a home study course delivered online using a dedicated learning management system. With additional activities, self-assessment exercises and revision tests, the course takes you through all the principles of copywriting in easy to understand steps. This course includes a tutor-assessed assignment and a completion certificate. Enrol for the Introduction to Copywriting course now for just £115.00.

What’s included?

  • 6 comprehensive study modules
  • 16 additional activities
  • 6 online revision tests
  • 3 self-assessment exercises
  • 1 information download
  • 2 screencast tutorials

Copywriting course modules

Module 1: More than words

  • Marketing messages
  • Which font
  • Letter cases and alignment

Module 2: Grammar and punctuation

  • The importance of punctuation
  • Copywriting and the rules of grammar

Module 3: Copywriting styles

  • Creating impact
  • Writing tight copy

Module 4: Copywriting techniques

  • Tone of voice
  • Weasel words
  • Power words
  • The importance of the offer
  • Sales tools
  • Straplines and slogans

Module 5: The importance of accuracy

  • The proofing process
  • Creating a proofing checklist
  • Presentation checking
  • Dealing with criticism

Module 6: What to write about

  • Features and benefits
  • Turning features in benefits
  • Key questions to ask yourself

Module 7: End of course assessment

  • Tutor-assessed copywriting assignment

Learn essential copywriting skills online in your own time with this foundation course for just £115.00 – enrol today!