Online SEO Copywriting Course Syllabus
This comprehensive home study SEO copywriting training course is delivered online using a dedicated learning management system. At the end of the course, you complete a copywriting assignment which is appraised by one of our experienced tutors, and you will receive a completion certificate.
- 6 comprehensive study modules
- 11 additional activities
- 7 online revision tests
- 4 self-assessment exercises
- 4 information downloads
- 4 screencast tutorials
SEO Copywriting Course Modules
Module 1: Understanding SEO
- What is SEO?
- Why is it important to a website writer?
- How do search engines work?
- Why there are no guarantees
- What is organic SEO?
- Why you need to know about SEO
Module 2: Copywriting as part of SEO
- Copywriting and its role in SEO
- Elements of SEO
- What is a keyword?
- What is metadata?
- Importance of regular website updates
- What are links?
- Using keywords
- Measuring performance
Module 3: Websites explained
- The role of a website
- The importance of the website structure
- Web page content
- The importance of good copywriting
Module 4: Writing styles
- Copywriting tricks of the trade
- The importance of accessibility
- Structuring your copy
- How to write ‘tight copy’
Module 5: Copywriting techniques
- Tone of voice
- The importance of plain English
- Sales techniques
- What are features and benefits?
- The importance of accuracy
Module 6: Putting it all together to write SEO copy
- What to write about
- Effective use of keywords
- Structuring your content
- Hyperlinking and anchor text
- SEO checklist
- Now it’s your turn
Why pay hundreds of pounds to attend a copywriting workshop? Now you can learn SEO copywriting online in your own time for just £115.00 – enrol today!