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Online SEO Copywriting Course Syllabus

This comprehensive home study SEO copywriting training course is delivered online using a dedicated learning management system. At the end of the course, you can choose to buy an assignment credit and have your SEO copywriting skills appraised by one of our experienced tutors.

What’s Included?

  • 6 comprehensive study modules
  • 11 additional activities
  • 7 online revision tests
  • 4 self-assessment exercises
  • 4 information downloads
  • 4 screencast tutorials

SEO Copywriting Course Modules

Module 1: Understanding SEO

  • What is SEO?
  • Why is it important to a website writer?
  • How do search engines work?
  • Why there are no guarantees
  • What is organic SEO?
  • Why you need to know about SEO

Module 2: Copywriting as part of SEO

  • Copywriting and its role in SEO
  • Elements of SEO
  • What is a keyword?
  • What is metadata?
  • Importance of regular website updates
  • What are links?
  • Using keywords
  • Measuring performance

Module 3: Websites explained

  • The role of a website
  • The importance of the website structure
  • Web page content
  • The importance of good copywriting

Module 4: Writing styles

  • Copywriting tricks of the trade
  • The importance of accessibility
  • Structuring your copy
  • How to write ‘tight copy’

Module 5: Copywriting techniques

  • Tone of voice
  • The importance of plain English
  • Sales techniques
  • What are features and benefits?
  • The importance of accuracy

Module 6: Putting it all together to write SEO copy

  • What to write about
  • Effective use of keywords
  • Structuring your content
  • Hyperlinking and anchor text
  • SEO checklist
  • Now it’s your turn

Why pay hundreds of pounds to attend a copywriting workshop? Now you can learn SEO copywriting online in your own time for just £49.00 – enrol today!