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Online SEO Copywriting Course Syllabus

This comprehensive home study SEO copywriting training course is delivered online using a dedicated learning management system. At the end of the course, you complete a copywriting assignment which is appraised by one of our experienced tutors, and you will receive a completion certificate.

What’s Included?

  • 6 comprehensive study modules
  • 11 additional activities
  • 7 online revision tests
  • 4 self-assessment exercises
  • 4 information downloads
  • 4 screencast tutorials

SEO Copywriting Course Modules

Module 1: Understanding SEO

  • What is SEO?
  • Why is it important to a website writer?
  • How do search engines work?
  • Why there are no guarantees
  • What is organic SEO?
  • Why you need to know about SEO

Module 2: Copywriting as part of SEO

  • Copywriting and its role in SEO
  • Elements of SEO
  • What is a keyword?
  • What is metadata?
  • Importance of regular website updates
  • What are links?
  • Using keywords
  • Measuring performance

Module 3: Websites explained

  • The role of a website
  • The importance of the website structure
  • Web page content
  • The importance of good copywriting

Module 4: Writing styles

  • Copywriting tricks of the trade
  • The importance of accessibility
  • Structuring your copy
  • How to write ‘tight copy’

Module 5: Copywriting techniques

  • Tone of voice
  • The importance of plain English
  • Sales techniques
  • What are features and benefits?
  • The importance of accuracy

Module 6: Putting it all together to write SEO copy

  • What to write about
  • Effective use of keywords
  • Structuring your content
  • Hyperlinking and anchor text
  • SEO checklist
  • Now it’s your turn

Why pay hundreds of pounds to attend a copywriting workshop? Now you can learn SEO copywriting online in your own time for just £115.00 – enrol today!